Friday, January 29th, 2010 |
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photo credit: ToOliver2
The internet is the new goldrush. But it’s different this time. I don’t think the gold is going to play out. It looks pretty much to be endless. In fact it’s still growing all the time. So the question becomes, not if you’re going to be a part of the rush (you have a computer, you are a part of it), but what part will you play?
I thought of this analogy while I was hitting some golf balls; my favorite way of relaxing and doing some thinking. It suddenly occurred to me that the internet is the goldrush all over again, and that the people who profited most from the goldrush were NOT the prospectors. Nope. If you could go back to those days and choose your part, and you wanted to really make the money, you wanted to be the storekeeper selling supplies to the prospector’s and miners.
As a storekeeper, what sorts of things can you sell the modern day internet prospector? How does the analogy hold up? Well, let’s see. Prospectors needed food, clothing, mining tools like picks, shovels, pans for panning for gold. I’ll take this opportunity to mention that at present I am not selling anything on this site, and receive nothing for any of the following links. They are there for two reasons. The first and least important is to give you examples of what I’m talking about. The second and most important reason is so I can suck up to them. With a little luck, maybe they’ll read this and see the value of my thoughts and words, and gimme a little link love. With that said, on to the analogies:
Food: Knowledge is the food of the modern day internet prospector. You can sell them food as an affiliate marketer. There are plenty of food producers. Two new sources of food just arrived at the stores in the last 2 days. There was Shoemoney’s latest offering, The Shoemoney System, but that’s closed to new members right now. It was a limited offering and sold out in just a few hours. I understand that a waiting list has been created, and you can find out more about it here. David Risley’s new program, The Blogmaster’s Club, just opened also. You can learn more here about that one. Both of these men have proven their abilities as expert prospector’s, and now they produce nourishment in the form of knowledge for prospective prospectors. Darren Rowse’s offering of 31 Days To Build A Better Blog is a famous and tremendously useful resource. Many times you can locate food sources for free. Sites like my online friend James Richmond’s The Infopreneur are valuable too. I learn a lot there. James has created a terrrifically active community of friendly, supportive bloggers. You should come join us. And of course this site. It’s growing quickly, and I mean for this to be a helpful and useful site. I have a pantry just filled to the brim with tasty little morsels I have found. These are the free e books that you can get for signing up on the mailing lists of some blogs. Paid for, or found for free, it’s all knowledge, and it’s all nourishment to keep you going.
Clothing. I suppose miners and prospectors need to be clothed. You wouldn’t want to see a naked miner would you? Nooo. At least not in my case…the fit jerk is a different story. I really need to spend more time at his site. By the way, fit jerk, I like the new look of your site. Clothing may be likened to the look of a website. Whether it’s a blog or an internet store, it has to look good. If it doesn’t look nice, you probably won’t be visiting very often. There is plenty of software to create the look you want for your site. Much of the time, you’ll want to tweak it, or have someone create the look for you. Interior decorators gotta eat too. In the case of blogs there are thousands of themes available. Some need some customization, some may suit you right out of the box. Either way, it’s important that your storefront be pleasing to the eye, and easy to move around in (navigation). If you don’t know how to change the code to get the look you want then either learn, or find someone who does know how. There are fellow prospectors out there who make their living decorating other people’s mines.
Tools. The tools of the trade are your computer. Your hosting. Your domain name. The nuts and bolts of having an online presence. I really haven’t any recommendations on this. I probably will after I have increased my traffic and subsribers, but for right now there is no monetization on this site. One day there will be, but that day hasn’t come yet. I’m still growing. This blog is only 6 days old, but has already improved its Alexa ranking by more than 15 million places.
Do you think I missed anything? Are there other analogies you can think of and want to share with the other readers and me? We can discuss it. Leave a comment because on this site:
As always, comments are encouraged.